Apple Watch in significant global decline for two years now

International Apple Watch shipments have now been in vital decline for 2 years, in keeping with a brand new market intelligence report. The information is made worse by all competing premium smartwatch manufacturers seeing their shipments develop throughout the identical interval.

The report lays the blame on fewer causes to improve, suggesting that Apple must deal with introducing new options and presumably design modifications too …

The Apple Watch was a slow-burn at first as the corporate tried to seek out the correct positioning for the system, however as soon as it put well being and health entrance and heart, it has dominated the smartwatch market.

Counterpoint knowledge exhibits that progress continued by way of to 2021, with a 27% year-on-year enhance in shipments. That led to 2022, with zero progress – and since then there was a ten% fall in 2023, which nearly doubled in 2024 with an additional 19% drop.

The agency says that the decline was worldwide, however most notable within the US.

Apple’s smartwatch shipments declined 19% YoY in 2024, in keeping with Counterpoint’s International Smartwatch Cargo Tracker, This fall 2024. The model witnessed declines in all areas besides India. Nevertheless, its international decline was primarily pushed by the numerous decline within the North American market, which contributes greater than half of Apple’s smartwatch shipments. 2024 was the second consecutive 12 months to witness a YoY cargo decline.

Within the superior smartwatch phase, Apple’s market share decreased by 8 share factors YoY in 2024. This fall 2024 was the fifth consecutive quarter to see a decline in Apple’s smartwatch shipments whilst all the opposite main rivals providing superior smartwatches witnessed progress.

Even the Apple Watch Extremely noticed its typical 10%+ share of the market drop to below 8%.

Counterpoint says consumers are merely being provided much less purpose to improve.

The dearth of a brand new SE mannequin weighed most on cargo progress. Fewer upgrades to the newest Watch Sequence 10, extra competitors, lack of a brand new Extremely and authorized points [that is, loss of the blood oxygen feature] additionally impacted the expansion […]

To make a comeback in 2025 and retain its market share, Apple must deal with a couple of issues, together with the introduction of latest options, launch of Watch SE and Watch Extremely fashions, and potential design upgrades.