The Guardian relaunches app and updates homepage design | The Guardian

The Guardian has relaunched its cellular app to ship extra personalised, visible content material and increase the prominence of podcasts, as a part of a “cellular first” technique.

A devoted tab for podcasts has been launched to assist customers uncover and hearken to new episodes by way of a brand new in-app participant, whereas customers may also hearken to all articles utilizing a text-to-speech function.

The overhaul is an acknowledgment of how central the cell phone has now change into for a lot of information organisations. Three-quarters of the Guardian digital viewers who go to every day accomplish that utilizing a cellular gadget. The app has greater than one million every day energetic customers.

It additionally comes with media trying to shore up a direct relationship with readers amid the growing use of AI chatbots, which threaten to provide info to customers with out ever delivering them to the unique journalism it’s sourced from.

The Instances additionally just lately relaunched its cellular app. In an indication of the growing convergence that the digital age has introduced, the industrial broadcaster LBC has launched a brand new app that it describes as a “one-stop vacation spot for breaking information, skilled evaluation, and trusted opinion”.

The brand new Guardian app goals to indicate off a wider vary of its journalism. There’s a new hub for its hottest puzzles – one other driver of viewers engagement – and a “much less overwhelming” homepage.

It additionally displays a pattern in the direction of totally different types of journalism, with extra curated picks of images, video and different types of visible journalism.

Supply of journalism by way of the cell phone has change into a transparent focus for media corporations, with customers of apps extra loyal and engaged. On the Guardian, app customers have 15 instances the typical variety of net web page views.

A brand new homepage design has additionally been launched throughout all 5 editions of the Guardian: UK, US, Australia, Europe and international.

Katharine Viner, the editor-in-chief of Guardian Information & Media, stated: “The brand new Guardian app and homepage mark a significant step ahead in how we ship our journalism to the hundreds of thousands of people that learn, hearken to and watch the Guardian every single day.

“Our digital relaunch is extra visible and up to date and can enable us to maintain innovating and growing new methods to mission Guardian journalism around the globe.”

Alex Breuer, the manager inventive director at Guardian Media Group, stated: “Within the redesign of the Guardian app and homepage our precedence has been to showcase the pace, depth and breadth of our journalism with the model aptitude we’re famend for.

“We’ve made the structure a extra dynamic design and expertise. This helps our viewers keep knowledgeable with unbiased and distinctive information and options.”

The app is on the market for obtain on iOS and Android.